343 Industries has apologized for releasing an offensive Halo Infinite Juneteenth cosmetic.
On the occasion of Juneteenth, an annual commemoration of the end of slavery in the US, the studio released a decal with a palette option called “Bonobo”, the name of an endangered monkey.
After users be aware the fault of his ways, 343 updated the name to “Freedom”.
“We were made aware of a palette option for our Juneteenth decal using a term that was offensive and hurtful,” said 343 founder and head Bonnie Ross after the incident. “The team immediately addressed this issue with an update.
“We are a studio and franchise committed to inclusivity where everyone is welcome and supported to be themselves. On behalf of 343, I apologize for turning a celebrated moment into a painful one.”
“We strive to create diverse and inclusive gaming communities,” said 343 Senior Community Manager John Junyszek said in a separate message.
“While the original name refers to an internal toolset, it was not intended to be applied to this content and we recognize the damage it may have caused.”