Amazon Prime Day TV Sales: Worth Buying Now or Waiting Until Black Friday?

This story is part of Amazon Prime DayCNET’s guide to everything you need to know and how to find the best deals.

Under the line? Prime Day Sale on cheap Amazon Fire TVs are generally excellent, but if you want a different smart TV system, or are looking for a mid-priced or high-end model, the prices may be better – and you’ll have more choices – if you wait until later in the year. year.

If you’re looking for a new TV, it’s still worth checking out the sales prices Amazon Prime Day† The giant retailer’s annual summer extravaganza won’t have the huge variety of brands and price drops if black friday or the holidays, but if you don’t want to wait for a new screen, this is best.

That is because TV prices follow a predictable pattern† The new 2022 models will be introduced for the first time in the spring and summer, when prices are highest. The first big opportunity for price drops in a year is often Prime Day, but it only lasts a few days and after it’s over, TV prices will remain relatively high until late fall, when the Black Friday sale kicks off. Those sales typically last longer and are spread across more retailers and brands.

If you’re considering a new TV on Prime Day, here are some trends to watch, based on my years of reviewing TVs and tracking sales. They are not set in stone, but they can give you some guidelines on how to get in.

Amazon Fire TV 43

The 43-inch Amazon Fire TV 4 series.


Amazon Fire TVs will reign supreme

Prime Day deals often include Amazon’s own gadgets, from Echo speakers until Doorbells are ringingand that group includes smart TVs running Amazon’s own Fire TV system. Fire TV, which can be seen on brands like Toshiba, Insignia and Hisense, is also available on Amazon-branded TVs, including the Fire TV Omni and 4 Series (which my colleague Jared DiPane saw has been reduced to just $100 for the 50-inch model). Anyone could get steep discounts on Prime Day.

Prime Day TV sales will likely include a few non-Fire TV screens as well. Samsung, LG, Sony and TCL TVs can get discounts, but they probably won’t be as high as those on Fire TVs. That’s because Amazon prefers its own products, especially those that cater to its own ecosystem. That said, many compatible TVs have Alexa voice built in, including most Samsung and LG TVs, and almost all smart TVs have the Prime Video app.

Expect much smaller, cheaper TVs

If you are looking for powerful models like a YOU ARE TVor even a midpriced LCD with a few extra bells and whistles like next-gen console gaming support or local dimming with full array, don’t hold your breath. Those features are largely absent on Fire TV models (with one exception) and the non-Fire TVs on sale during prime day are often relatively entry-level as well. Sure, you’ll see some exceptions, especially on 2021 TVs to clear inventory, but smaller, cheaper TVs are the rule.

Also check out Best Buy, Walmart, Target and other retailers

Amazon’s competitors also hold sales around Prime Day to piggyback on the crowds. Many of them also offer TV deals, and because they don’t have a Fire TV ax to sharpen, they often have a wider variety of brands, sizes, and feature sets.

Inflation is a joker in 2022

TV prices rose last year for the first time in nearly a decade and that was before the current peak in inflation† That doesn’t mean you won’t find deals and discounts on TVs during Prime Day and Black Friday, but it could mean prices are a little higher than in the past. If you can’t find a deal you like on a Prime Day TV, it may be worth waiting for those sales later in the year to pull the trigger.