An app designed to help businesses avoid food waste launched this week in Ottawa.
Businesses can sign up for Too Good To Go and sell “surprise bags” to customers at discounted prices at the end of the day.
The company said nearly 100 businesses in the city are partnering with the app, which launched in Ottawa on June 9.
“It’s kind of a win, win, win,” said Jon Martin, vice president of franchise management at Maverick’s Donuts, one of the companies on the app.
“Win for the customer, win for the companies and also win for the environment,” he said.
Martin, who also owns four Maverick’s franchises, said it was a “no-brainer” for Maverick’s to partner with the app because as a bakery that makes all of its donuts, it’s sometimes hard to gauge where demand is. to will be one day.
“At the end of the day we freeze [the doughnuts] and because they’re cake donuts, they freeze really well and people can pick them up the next day at a discounted price,” Martin said.
Maverick’s offers a six-pack of surprise donuts that customers can pick up in-store for a third of the price they would normally sell for.
Surprise bags help to avoid waste
All Too Good To Go bags are surprises, so customers don’t know exactly what they’re getting.
Sam Kashani, country manager of the Too Good to Go app, said the element of surprise really empowers companies to get as close to zero waste as possible.
“The surprise bag really allows them to capture all their excess food and allow consumers to enjoy a delicious meal or delicious baked goods,” he said, adding that at the start of the day, companies may not know exactly what excess food they are going to eat in. have to sell the bags.
At Nu Grocery, a zero-waste supermarket, the surprise bag usually contains perishable items such as produce. The store’s philosophy is to avoid food waste no matter what, so partnering with the app was a compliment to what they were already doing.
“It’s just another piece in the puzzle to reduce waste,” said Valerie Leloup, co-founder and CEO of Nu Grocery.
Leloup said they had already given items they couldn’t sell at discounted rates, whether they gave the items to staff or as donations, so the app is “the perfect step” between all of that.
And with food prices rising due to inflation, Leloup adds, getting produce and groceries at a discounted price will allow people to eat healthily without worrying too much about cost.