Since the launch of the Apple AirTag tracker in April 2021, we haven’t heard anything about a possible second-generation version of the device – but it seems that an AirTag 2 is still in the works at Apple.
That’s according to Ming Chi Kuo’ (opens in new tab), one of the most respected Apple analysts in the industry, and one who is usually accurate in terms of predictions and leaks. However, it is by no means certain that we will see a new version of the AirTag.
Kuo says an Apple AirTag 2 will only happen if the first AirTag sells strongly, so Apple will see how popular the product is over time before deciding to release a new one.
Steady growth
Based on Kuo’s information, sales of the Apple AirTag continue to grow gradually, with approximately 20 million tracking devices being estimated to have been shipped by 2021 and expected to increase to 35 million by 2022.
If that growth continues, Kuo thinks a second edition of the AirTag will be developed. It doesn’t sound like the AirTag 2 is very far along right now, if Apple has already considered it at this point.
While it’s hard to understand how the first AirTag could actually be improved, Apple regularly releases updates to all of its other hardware products, so it would be surprising if the AirTag were left out.
Analysis: the AirTag proves its value
Apple wasn’t the first tech company to release a small tracking device, of course, but like in other hardware categories, it improved what was already there: the AirTag is something that appeals both in terms of aesthetics and ease of use. to use.
All of Apple’s hardware works together almost seamlessly, and the same goes for the AirTag. From connecting it to your phone in the first place to finding where it is if it gets lost, it’s all very simple and straightforward.
While Apple won’t be happy with the headlines that have appeared about using AirTags to track people against their will, the company has acted quickly to release improved anti-stalking features to make this kind of abuse more difficult.
From what Ming-Chi Kuo has said, it seems that the AirTag sales haven’t really exploded, but they are now gaining momentum as iPhone users realize how useful they can be and how intuitive they are to set up and to use.
