BY JESSICA DaMASSA, WTF HEALTH
Healthcare must go into 2022 and move away from the one-size-fits-all approach that healthcare is using almost everywhere, and instead treat people as if they matter.” That is the challenge of SameSky Health founder and CEO , Abner Mason, whose company helps some of the most infamous “one-size-fits-all-ers” (health plans) improve the way they interact with diverse populations.
SameSky has built its own technology platform that creates a ‘n of 1’ approach to member engagement that focuses on using data to understand who each individual member is at a “cultural” level that, as Abner defines it, is not just about ethnicity or race, but ALL factors that affect how a person makes a decision about whether or not to seek care, where to get that care, and who they ultimately trust to provide it.
You could call it “microtargeting at scale,” and Abner likens it to the way Netflix adjusts movie recommendations based on what it learns about its users. SameSky hopes to achieve the same level of consumer-centric customization among Medicaid populations, partnering with some of the biggest names in the biz (UnitedHealthcare, Anthem, Humana, and others) to tailor an annual “journey” for each member. that helps members build trust with their plan, help the plan get to know their members, and ultimately help both the plan AND the member meet mutual needs when it comes to things like annual health screenings.
Will we eventually achieve a more equitable and personalized health care system? Hang on until the last few minutes to hear what Abner finds exciting about some of the new federal regulations affecting health data collection and what he sees as their big impact on the future of health equity. PLUS, a bonus for anyone who might be wondering, what prompted ConsejoSano’s name change to SameSky Health? Is this REAL because Matthew Holt could never pronounce it? The shocking backstory is revealed!