TORONTO – Moviegoers could pay a little extra this summer to see a movie at a Cineplex theater.
Canada’s largest movie exhibitor says it has introduced a new $1.50 booking fee that will apply to any ticket purchased through its mobile app and website.
The move comes as the company says it needs to “continue investing and developing our digital infrastructure”.
However, not everyone will have to pay the new service charges.
Cineplex Inc. says that purchases made in person at the box office, ticket kiosks or concession stands are not subject to the fee, while members of the Scene Plus rewards program pay a discount of $1 per ticket.
For subscribers to CineClub, the company’s monthly subscription program, the fee is waived in full.
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