Outdoor media specialist QMS says the rollout of the City of Sydney’s new urban furniture network has been slowed down by the extreme weather conditions of recent months.
The revised start date for campaign-based ads is August 29. QMS won the 10-year contract for the City of Sydney network from JCDecaux in 2020.
Installation of the new network began in late 2021 and has progressed despite disruptions from COVID-19 and prolonged, heavy rainfall.
QMS General Manager, City of Sydney, Jemma Enright: “It was the wettest start to the year ever for Sydney, with March the highest rainfall in 30 years.
“Unfortunately, this has made it impossible for some works, such as concrete, electrical and civil works, which cannot be performed safely under these conditions.
“The current forecast for more rain in the coming weeks means further delays are inevitable. As a result, we have made the difficult decision to postpone our go-live date by three months to ensure our network can support the expected volume and strategic needs of advertisers’ campaigns.”
The eight launch partners for the new City of Sydney network are already running on the network and will continue to take precedence as the network expands. On August 29, all other advertisers will have access to the network.
Enright: “We will continue to work closely with the City of Sydney, our launch partners and customers on the rollout schedule and timelines.
“We greatly appreciate their continued support and unwavering commitment, and our thoughts remain with those affected by the flooding and extreme weather events.
“Our installation teams are pulling out all the stops to get this network live, including contracting additional civil works and installation teams that can accelerate weather permitting. Our depot is bursting at the seams with an inventory of bus shelters, advertising columns, communication panels and kiosks.”
The city of Sydney covers 26 square kilometers, with 10 distinct districts spread across 33 suburbs and is home to a high-income, educated and high-spending public.
The Sydney city suburbs are Alexandria, Annandale, Barangaroo, Beaconsfield, Camperdown, Centennial Park, Chippendale, Darlinghurst, Darlington, Dawes Point, Elizabeth Bay, Erskineville, Eveleigh, Forest Lodge, Glebe, Haymarket, Millers Point, Moore Park, Newtown , Paddington, Potts Point, Pyrmont, Redfern, Rosebery, Rushcutters Bay, St Peters, Surry Hills, Sydney, The Rocks, Ultimo, Waterloo, Woolloomooloo and Zetland.
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