EXCLUSIVE: Comcast NBCUniversal and FaceForward Productions have announced their partnership for the upcoming docuseries The Black Beauty Effect, which will be released exclusively on the Black Experience on the Xfinity channel this fall. From creator and executive producers Andrea Lewis (Degrassi: the next generation), Emmy nominee CJ Faison (Giants & Junebug), Jackie Aina, Kahlana Barfield Brown and Keesha Boyd of Comcast, the docuseries will examine social change, past and present, within the beauty industry through the lens of the successful black women who have taken the lead.
The Black Beauty Effect is a three-part docuseries documenting the current evolution, revolution and disruption in the beauty industry. Black beauty influencers, celebrities and entrepreneurs have taken up the torch from their trailblazing predecessors. Each hour-long episode examines a different aspect of beauty – hair, skin and makeup – through the lens of some of the beauty industry’s most iconic game-changers. The Black Beauty Effect removes the gorgeous glow we see in ads to tell the ugly truths that have plagued the beauty industry for far too long.
†The Black Beauty Effect is one of my dream projects,” says series creator Andrea Lewis. “As someone who grew up in the television and film industry, I’ve sat in more makeup chairs than I can count, and I’ve experienced the good, the bad, and the ugly of what it’s like to be a black woman and through the beauty space. I’ve always wanted to create a story that captures the full impact of our impact in the beauty industry, from the celebrity makeup artists, the Black beauty editors, and the countless beauty content creators. They all have a role played in easing our impact. Comcast Xfinity was amazing and we couldn’t have asked for a better partner who not only believes in our story, but is fully behind black filmmakers.”
“We are excited to partner with creator Andrea Lewis and FaceForward Productions to present the exclusive premiere of The Black Beauty Effect to the Black Experience on the Xfinity channel, furthering our companywide mission to invest in authentic Black stories and amplify voices that deserve to be heard,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services and Executive Producer of The Black Beauty Effect. “Through this partnership, we hope to highlight and celebrate the contributions of the black community to the beauty industry, while also shining a light on the stories of the women who pushed for needed change.”
The Black Beauty Effect is directed by Kwanza Nicole Gooden and produced by FaceForward Productions. The series was created by Andrea Lewis, who serves as an executive producer along with CJ Faison, Jackie Aina and Kahlana Barfield Brown. Emmy nominee Takara Joseph and Summer Griffiths serve as producers, alongside Andrena Hale as showrunner.
“The FaceForward Productions team took the opportunity to executive produce and bring the series The Black Beauty Effect to life to continue to elevate and amplify the greatness and ingenuity of black women. This series is the foundation for creating a global cultural movement, honoring the contributions of black women and the deep-rooted influence in the beauty industry. In the spirit of our company’s mission to capture the shared human experience through one forward-looking, culturally nuanced lens, we knew that joining forces with Andrea Lewis and Comcast would be the perfect partnership,” said CJ Faison , founder/CEO of FaceForward Productions. †
Beauty influencers and EPs Jackie Aina and Kahlana Barfield Brown, Former Editor-in-Chief of ESSENCE Mikki Taylor, Influencer and Co-Founder of Melanin Hair Care Whitney White, Executive Vice President and COO of North America Beauty and Personal Care at Unilever Esi Eggleston Bracey, NY Times bestselling author, journalist and second youngest editor in history Condé Nast Elaine Welteroth, CEO of Sundial Brands Cara Sabin, Beauty Director of Cosmo Julee Wilson, Sr. Beauty Editor of InStyle Kayla Graves, Beauty Director for InStyle Maya Allen, Actress, Singer, Author and Activist Amber Riley, Editor-in-Chief of Allure Jessica Cruel, Digital Hair Editor for Allure Jihan Forbes, Creative Marketing Manager at Instagram Brooke DeVard Ozaydinli, Makeup Artist, Author and first black spokesperson and ambassador for Revlon and Covergirl Sam Fine, VP of Marketing at Thrive Causemetics Tiffani Carter, celebrity hairstylist, beauty expert and entrepreneur Kim Kimble, visionary hairstylist Ursula Stephen, celebrity hairstylist Chuck Amos, influencer Shalom Blac, beauty vlogger and activist Nyma Tang, beauty influencer Ellarie, model, influencer and entrepreneur Choyce Brown, drag queen and comedian Bob The Drag Queen, founder of The Lip Bar Melissa Butler, co-founder of Topicals Olamide Olowe, founder of Marsha’s Makeovers and MUA Marsha Page, VP Marketing at Ulta Beauty Karla Davis, CEO and Founder of Ami Colé Diarrha N’Diaye, CEO and Co-Founder of n Mented Cosmetics KJ Miller, Creative Director of L’Oreal Sir John, Director of Face & Multicultural Beauty at L’Oreal Balanda Atis, CEO of Black Opal Cosmetics Desiree Rogers, Founder of Carol’s Daughter Lisa Price, Owner of Aglow Dermatology Dr. Dina Strachan, professor in the American Studies Department at California State University, Fullerton Kristin Rowe, associate professor of sociology Sabrina Strings PH.D., board-certified award-winning dermatologist and AAD colleague Dr. Jeanine Downie and more.