Don’t make a snowflake mountain out of a mole hill

A day after laying off an additional 300 employees, Netflix debuted a new reality competition series designed to spark a bit of controversy. snowflake mountain takes a dozen “snowflakes” — a term mainly used by the right-wing to describe youths who are highly privileged, incredibly entitled, and emotionally sensitive — and drop them into the wilderness where two military veterans lead them on a series of challenges that are meant to build character.

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The term “snowflake” has become controversial, thanks to its frequent use by right-wing pundits such as Tucker Carlson and Tomi Lahren as coded slang for ‘wake up’, ‘left’ and ‘the liberal agenda’ Snowflake Mountain is an interesting choice for a streamer who is currently receiving criticism and backlash from platform comedians such as Ricky Gervais and David Kapelle, whose material is considered offensive to the LGBTQ community. On Thursday, Netflix Co-CEO Ted Sarandos redoubled his support for the controversial comedians at the Cannes Lions conference on Thursday, saying: “We won’t make everyone happy, but that’s the beauty of on-demand: you can turn it off.”

Given all this, it would make sense if you thought snowflake mountain could be a celebration of the “anti-awake”. But if the first episode is any indication, snowflake mountain is not the wake-ism referendum that the title suggests. Despite the use of that politically charged word, snowflake mountain is little more than your average survival show, with nothing overtly political. It’s a cross between I’m a celebrity get me out of here and the simple life, but with spoiled Gen Z kids instead of Paris Hilton and Nicole Richie

Besides, it’s not even a survival show. The participants stay in cabins with outbuildings on a lake and even have outdoor showers and beer – two things you would find in many a luxury resort. While swimming, the participants wear life jackets and are gifted hiking boots to reach the base camp. It’s far from Survivor† And yet, like SurvivorAt the end of the series, there’s a cash prize to be won for a lucky snowflake that makes the most of its time in the woods – in this case, $50,000.

So, despite what the title might suggest, there’s nothing so incendiary or political about Snowflake Mountain. And unlike a snowflake, there’s nothing unique about it either.