Dueling $2.5 million hypercar EVs arriving this summer – TechCrunch


It will be the summer of dueling seven-digit electrified hypercars.

But maybe it’s more of a sibling rivalry, as the Rimac Nevera and Pininfarina Battista share a common DNA.

Rimac said Tuesday that his $2.5 million 1,914 horsepower Nevera has started to roll off the assembly line. Pininfarina announced the following day that its own $2.5 million battery-electric hypercar, the 1,900-horsepower Battista, will begin production in August.

If the cars sound alike, it’s because they are: Rimac supplies the Pininfarina Battista with the same 120-kilowatt battery pack and powertrain that the Nevera uses. Both accelerate from 0 to 60 mph in 1.85 seconds and are limited to 150 units to maintain exclusivity. The Nevera is already sold out. Pininfarina has shown great interest in the Battista, but said the company does not discuss “detailed sales figures because our business is about quality, not quantity of customers.”

But how many $2.5 million hyper-GTs can the EV market tolerate? Pagani said in June it has scrapped plans to build an electric car after a four-year investigation found there was a lack of demand from supercar buyers.

“It’s unlikely that a brand can survive on hypercar sales alone,” said Stephen Beck, founder and managing partner of management consulting firm cg42. “It’s just not a practical business model.”

Instead, the success of a seven-figure EV depends on its role in the automaker’s portfolio.

Vendor Model:

Rimac Nevera EV

Image Credits: Rimac

For Rimac, the Nevera is a showpiece that will strengthen its core business: supplying advanced battery technology to other car manufacturers. “Matching a specific high-end niche with a strong B2B component is the kind of balance that others should strive for to survive,” Beck said.

Analysts say Rimac has developed a profitable long-term strategy to supply EV components to other automakers, such as Porsche, Aston Martin and Pininfarina. It’s a business model that other vendors are likely to replicate, given the relative simplicity of building a battery-electric powertrain.

“You can customize the trolling motor to suit your requirements, but eventually 90% to 95% of the trolling motor will be just about done,” said Arun Kumar, general manager of AlixPartners’ automotive and industrial practice.

halo effect

Pininfarina Battista EV

Image Credits: Pininfarina

The Battista fulfills a more traditional role for Pininfarina: a halo car to attract new, well-healed customers to the brand and provide inspiration for a range of EVs that Pininfarina plans to introduce. That will be the approach most other heritage brands take when building a hypercar EV, according to Kumar.

The Battista also serves as a proof of concept for Pininfarina’s network of technical partners, while heralding the arrival of a new era of luxury, said Per Svantesson, CEO of Automobili Pininfarina.