EA Roasted About Single Player Tweet



Ten years ago, Electronic Arts (EA) twice won the dubious honor of being America’s most hated company. Though it has slipped down the rankings as it never seems far removed from the occasional controversy or regular criticism of its practices.

This week, the company tried to participate in a meme that is essentially, “They’re a 10, but” [insert something bad]† However, to do this, their official EA Twitter account sent: “They are a 10, but they only like to play single player games.”

The tweet provoked an immediate response not only from the general public, but also from numerous major players in the game industry, including some of its employees – and apparently none of the many thousands of responses were friendly.

The post struck a chord with many, including Zach Mumbach who was previously a producer at “Dead Space” developer Visceral Games (the studio closed by EA in 2017). He said in a tweet

“This is the company that closed my studio and fired about 100 great developers for making a single-player game. And if you break down the score for games on a 10-point scale, most EA games are a solid 6 or 7. Not because the developers are bad, but because EA makes the company force them to rush games. EA’s corporate leadership wouldn’t know what a ’10’ looks like in terms of video games.”

Others like Vince Zampella, the head of Respawn Entertainment that makes both multiplayer (“Apex Legends”) and single-player (“Star Wars Jedi: Fallen Order”) hits for EA, responded to the tweet with an appropriate facepalm emoji.

As Kotaku points out, the company’s growth has been “primarily achieved by doubling the number of live-service multiplayer games…

EA scrapped the ambitious single-player “Star Wars” game from original “Uncharted” trilogy writer Amy Hennig, then released “Star Wars: Battlefront II” with its pay-to-win loot boxes. That title became a lightning rod for controversy over microtransactions and drew legislative scrutiny.

However, as some have noted, the tweet is especially baffling, given that some of EA’s most acclaimed titles to date have been single-player titles, including BioWare’s “Mass Effect” and “Dragon Age” franchises; the “Dead Space”, “Crysis” and “SSX” franchises; and such as ‘Mirror’s Edge’, ‘Titanfall 2’, ‘The Sims 4’ and more recently the aforementioned ‘Fallen Order’.

Additionally, some of their more recent multiplayer efforts, including “Anthem”, “Battlefield V”, and “Battlefield 2042”, have received some fierce criticism and some of the worst user ratings ever seen on merged sites like Metacritic. Following the outcry, EA tweeted: “Roast well deserved. We’re taking this L because playing single-player games actually turns it into an 11.’

Source: PC Gamer