Exclusive: in the stylish ModernHaus SoHo . in New York City


When it comes to boutique hotels in New York, ModernHaus SoHo remains one of the coolest properties in the city thanks to its epic food and drink offerings, chic rooms and fantastic location. To get the inside track of the dazzling hotel, Wayfarer and HM Editor-in-Chief James Wilkinson sat down with Thor Equities owner and director Jack Sitt in New York City.

Jack, thank you for having us in this fabulous property. What makes Modernhaus one of the nicest and most exciting hotels in SoHo?

I live two blocks away from the hotel and uniquely in tune with the culture of the neighborhood. At the opening of ModernHaus SoHo, the goal was to create a social meeting point – a one-stop shop for New Yorkers and visitors alike.

When guests arrive, so much is at their fingertips: 11,000 square feet of outdoor space, dinner prepared by a Michelin-starred chef, coffee in our day-to-night lounge, cocktails in the rooftop pool, and a variety of wellness classes.

You have a fantastic view from the rooms… it really is a very different experience than some visitors to New York are used to.

With 10 room categories ranging from studios to standard queens to corner suites, we have something for everyone – the intended length of stay or the purpose of your visit.

All our rooms throughout the property have large windows offering stunning views over the city, luxurious guest amenities and an array of vibrant artwork – some even include original pieces by Hans Hartung, Nicolas Party and Kaws.

The crown jewel of the hotel, the Gallery Penthouse is sure to wow guests with 1,300 square feet of open floor plan and postcard-like views of the Manhattan Bridge and Freedom Tower.

Jack, the food and drink on offer is fantastic. Tell us what’s on offer.

We’ve put together a team that includes Michelin-starred chef George Mendes and veteran restaurateur David Rabin to introduce our signature restaurant Veranda. Housed in a beautiful greenhouse-like glass enclosure with a fully retractable roof, the venue expands on the hotel’s indoor-outdoor nature – perfect for alfresco dining, which is a rarity in this city.

Known to many as the living room of the property, Jumpin Jacks, our high-end breakfast and cocktail bar, offers healthy dishes, pour-overs, espressos, macchiatos, and lattes. I became engrossed in coffee culture during the lockdown – studying the science behind the beans and what makes a good cup. I thought it was important that we offer the highest possible quality. Jumpin Jacks is the only New York Outpost to offer Cometeer Coffee; a brand made with the highest quality beans. Rare auction beans that you can’t find anywhere else in town.

Finally, Jimmy, the property’s rooftop bar, offers panoramic views and one of the city’s few outdoor pools – where guests can enjoy seasonal cocktails and light snacks.

The general idea is to engage our guests in the beauty of each location and make sure they come back for the food and drinks.

Your rooftop bar, Jimmy, is still one of the hottest spots even after many years of trading. What makes it so good?

Jimmy has become such an important part of the neighborhood and with so many new things in the hotel, it felt good to keep a bit of SoHo’s old soul. When visiting, guests can expect the same basic layout that made David Rabin’s venue what it is today, but with a new design and refreshed energy, including new artwork, furnishings and a top-notch menu.

There are many good things about the hotel. What do you think is the X factor?

The vision behind ModernHaus SoHo was to create a dialogue between industrial architecture and a sophisticated, dynamic interior that allows for intimate moments with the city as a backdrop. The design of the hotel and the use of the outdoor space remains the most unique feature of the hotel.

We were inspired by the Bauhaus art movement, neighborhood heritage and Philip Johnson’s glass house, introducing color and texture into the interior, while prioritizing space and bringing the outdoors inside.