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High-tech screen uses facial recognition to personalize flight information – GeekWire

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A “Parallel Reality” sign on the Detroit Metropolitan Airport sign displays personalized flight information to a traveler using facial recognition technology. (Delta photo)

A startup with Microsoft and Redmond, Wash. is reaching new heights with technology that could change the way travelers access their flight information at airports.

Delta Air Lines now uses a “Parallel Reality” departure board at Detroit Metropolitan Airport – a digital screen that uses facial recognition technology and “multi-view pixels” to display personalized flight information to multiple travelers simultaneously.

The technology was developed by Misapplied Sciences, a startup founded by a small team of Microsoft and Walt Disney Imagineering veterans. GeekWire profiled the company and in 2018 experienced what it called “mind-bending” technology. The company has since moved its headquarters to Pasadena, California.

Delta is using the high-tech departure board in Detroit as part of its digital identity experience, which helps travelers who choose to use facial recognition speed up processes such as baggage check, security checks and boarding.

Parallel Reality works with the naked eye and shows different information to different people standing in front of the same screen. It allows up to 100 customers to see each personalized flight information tailored to their unique journey.

Unlike traditional pixels, which each emit one color of light in all directions, Misapplied Sciences says the pixel can send different colors of light in tens of thousands or even millions of directions.

“Multiple people can look at the same pixel at the same time and still perceive a completely different color,” Albert Ng, the company’s CEO and co-founder, previously told GeekWire. “That’s every individual pixel. Then we can create displays by using arrays of these multi-view pixels, and we can control the colors of the light each pixel transmits. After we have aligned all those light rays, we can form images at different locations.”

Combined with location technology and sensors, similar to those already built into a smartphone, the company says this content can be targeted in real time from public displays to specific locations, people and objects, essentially tracking them in three-dimensional space. as they move through the world.

Ng was previously a research intern at Microsoft. He co-founded the company with Paul Dietz, a former senior Microsoft researcher who left Misapplied Sciences in 2019, and Dave Thompson, the chief operating and creative officer who is a veteran of Walt Disney Imagineering, where he led the design of theme park attractions and cruise ship experiences.

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