How the ‘7 Forms of Respect’ Could Change Work, with Seattle Entrepreneur and Author Julie Pham – GeekWire

Julie Pham’s book is 7 Forms of Respect: A Guide to Transforming Your Communication and Relationships at Work.

Do people on your team multitask during meetings or focus on the person speaking?

The answer to that question will help show how much priority your organization gives to attention, which is one of the “7 Forms of Respect” in the framework and new book by Julie Pham by that name.

Don’t worry, this isn’t about setting rules. Pham does not advise on opening or closing laptops during meetings, for example. Instead, it provides a way to prioritize and communicate the priorities of different people, teams, and companies – defining organizational culture not through abstract concepts but through desired behavior.

That insight is key to understanding and benefiting from the new book by Pham, an entrepreneur, marketer, consultant, journalist, historian and former Seattle nonprofit executive. It is called 7 Forms of Respect: A Guide to Transforming Your Communication and Relationships at Work.

“One of the big misconceptions about the 7 forms of respect is that I tell people how to be respectful — that these are the seven forms and that you have to be respectful in all these different ways,” Pham says. Instead, she explains, “you prioritize some and less of others, and you might even view some as disrespectful.”

As defined by Pham, the “7 forms of respect” are: procedure, punctuality, information, candor, consideration, recognition and attention.

In an accounting team, procedure is perhaps the most important form of respect. In a technical team, it can be frankness. The idea is to communicate and understand what matters most to different people and teams.

“People say, ‘Oh, I don’t like the corporate culture,’ she says. “Part of that is because they haven’t actually made it clear what the corporate culture is. … Often when people describe the corporate culture, they use these big vision words, like, we are innovativegoods future-oriented. But they don’t use behavioral words.”

Prioritizing desired behaviors is especially important for morale in times of big change, like now, Pham says. “Then it is clear to people: ‘Should I stay here? … Is this the right place for me? … Should I come and work for this company?”

Pham, who has a PhD in history from the University of Cambridge, is known to many in Seattle technology for her past work as vice president of community engagement at the Washington Technology Industry Association. Her experience also includes running her family’s Vietnamese newspaper, Northwest Vietnamese Newsin Seattle.

In this episode of the GeekWire Podcast, Pham discusses the practicalities and benefits of the “7 Forms of Respect” with GeekWire co-founder John Cook.

Listen above or subscribe to GeekWire in Apple Podcasts, Google Podcasts, Spotify or wherever you listen.

Audio editing and production by Curt Milton.