By working closely with clients on their digital transformation, Konica Minolta says that in a digital age, there are good business reasons to communicate across multiple cross-media channels, not just paper media. The campaign will focus on the new business opportunities, which Konica Minolta says are everywhere. It only takes one spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.
Drawing on local expertise backed by a global organization with more than 40 years of experience in digital printing, Konica Minolta’s portfolio of hardware, software and services is designed to unleash opportunities for customers – wherever and wherever they are.
As Covid-19 has accelerated the trends from commodity to quality and from one size fits all to customization and personalization, high-quality digital printing continues to accelerate. Take packaging with special printing and enhancements as an example, which has a more than 46% higher quality perception.
Koji Asaka, Senior Manager, IP Product Marketing of Konica Minolta Business Solutions Asia said: “The tremendous growth in areas such as labels and packaging during the pandemic and beyond has highlighted the need for a creative campaign to create brand stories through high-quality touch points, which can are shaped by our extensive product portfolio to help customers thrive.In a new era for printing – where stories and experiences are brought to life, our goal is to build the future with our customers to help them create new business opportunities .”
Hui Ying, Manager, PP Product Marketing of Konica Minolta Business Solutions Asia added: “As a trusted partner, our Igniting Print Possibilities portfolio means we can help printers serve new market segments, build standout creative pieces and optimize of the workflow. Our solutions are designed to help find efficiency, increase productivity and increase versatility so businesses can maximize profits and gain a clear competitive advantage. Whatever the goals of our customers, we will work with them to drive change using our innovative digital printing solution, create unique print materials and expand their market beyond their current reach.”
About Konica Minolta Business Solutions Asia
Konica Minolta Business Solutions Asia, based in Singapore, is a wholly owned subsidiary of Konica Minolta Inc., Tokyo, Japan. With its expertise in imaging, data processing and data-based decision-making, Konica Minolta creates relevant solutions for its customers and solves societal problems.
As a provider of digital workplace solutions, Konica Minolta helps its clients identify and unlock the potential of digitalization to help companies reach the next level in the digital maturity of their organization by rethinking the workplace.
Konica Minolta’s Igniting Print Possibilities offering helps printers, converters and brand owners maximize workflow automation to increase efficiency. The company provides consultancy in all communication issues and top-of-the-line production, packaging and label printers. The finishing devices create print products that stand out and create added value. Konica Minolta has established itself as a leader in production printing (InfoSource) for over ten years.
With its commitment to the Sustainable Development Goals (SDGs), Konica Minolta has pledged to consistently pursue its sustainability and social responsibility goals. The company has been repeatedly recognized for its rich history of social contributions and for working towards achieving the SDGs across its business and is listed among the “2021 Global 100 Most Sustainable Corporations in the World”, as well as receiving the highest ranking in EcoVadis Sustainabilty Ratings.
The company has more than 43,000 employees worldwide and is active in more than 150 countries.
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