Local woman makes color better for her and planet

Miiroko makes salon-quality hair coloring more accessible

A women-led Canberra-based start-up strives to make haircolor better for hair and the planet. Ex-hairdresser Claire Saito founded Miiroko in its mission to make salon-quality color more accessible. Miiroko is Australia’s first home hair coloring company where customers can get vegan hair coloring sold online with access to hairdressers to help them select and apply the color at home. Saito’s formula is vegan, cruelty-free and free of harsh chemicals such as ammonia, PPD, resorcinol and added fragrances. The Miiroko starter pack contains everything you need for professional DIY at home: a reusable bowl, brush, gloves, protective cape for clothing, clips and a touch-up brush. If you are not sure which color suits you, the Virtual Salon Color Consult is available to find your perfect color match.

Visit miiroko.com

Crush resistant hats for adventurous Aussies

As the travel industry slowly recovers and Aussies seek new adventures, Australian headwear brand Yes has launched a range of stylish, crush-resistant hats made from Flexibraid®. The technology weaves extruded fibers and yarns into a single, continuous braid and combines unique flexible filaments that maintain the shape of each hat regardless of storage conditions. Approved by the Australian Radiation Protection and Nuclear Safety Agency, ooGee’s travel-friendly hats provide UPF50+ sun protection and can withstand a variety of weather conditions, such as rain and wind. Made with the brand’s ‘ComfyFit’ internal headband, each hat can be uniquely adjusted to the wearer’s head for a secure and comfortable fit. Each hat in the new range is inspired by an iconic Australian location and stitched by hand in their factory in West Gosford.

Shop the range at oogee.com.au

Fenty’s first lip stain

CW tried and tested! Rihanna’s beauty line, Fenty, has joined the low-maintenance lip stain movement with their first-ever lip stain – Poutsicle Hydrating Lip Stain. Available in four vibrant shades, Poutsicle offers sheer to medium coverage and a lightweight wear with a glossy finish on application, leaving a soft stain. Hydration lasts all day with an oil-in-water innovation to lock in moisture and condition lips, leaving them feeling soft and smooth. Fenty Beauty Poutsicle Hydrating Lip Stain ($37) is available now at Fentybeauty.com and Sephora.

Sydney beats New York in best cities for shopping

A recent Hey Discount survey looked at the number of retail locations, boutiques, and more to determine which cities are best for those who enjoy shopping. Tokyo was crowned the best city for shopping enthusiasts, with 1,970 places to shop and 240 malls within a one-mile radius of the city — more than any other city looked at in the survey. There are also 149 official retailers and outlet boutiques in Tokyo for top designer brands. London came in second with 1,221 stores, 100 shopping centers within a mile and 81 certified designer stores, including 19 Rolex retailers alone. Paris, home of Dior, Chanel, Louis Vuitton, has just come third, with 1116 locations to shop, 45 malls within a mile radius and 102 top designer stores in the area – fantastic! Surprisingly, Sydney (#6) beat both New York (#7) and Milan, who didn’t even make the top 10. With 262 stores, 129 shopping centers within a mile and 33 high fashion retailers in the city, Sydney seems to be the place to be for Australian fashionistas.

Read the full study at heydiscount.co.uk/consumer-research/the-best-cities-for-shopping

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