Love and Thunder maintains top position despite sharp decline

Thor: Love and Thunder retained the top spot at the box office over the weekend, but the film suffered a sharp drop from opening, suggesting word of mouth is very mixed for the fourth Thor entry.

Thor: Love and Thunder grossed $46 million over the weekend, representing a sharp 68% decline in operations. I predicted $50 million for the weekend, which would be a 65% drop from weekend to weekend. The drop in the second weekend is one of the worst for the MCU. Doctor Strange in the Multiverse of Madness fell by 67% in the second weekend, while Black Widow and Spider-Man: No Way Home match 68%. The big difference is that Black Widow was also available on Disney+, taking into account the drop over the weekend, while Spider-Man: No Way Home was a holiday player, and Christmas fell on a Saturday during the second weekend. Thor’s second results are largely due to mixed word of mouth.

I pointed to the film’s “B+” CinemaScore last weekend, a notch lower than most Marvel efforts. That indicated word of mouth wasn’t on the high side and that Taita Waititi’s more humorous approach may have gone a little too far this time around. That said, even if domestic affairs decline faster than expected, Thor’s taking globally is something to brag about. Worldwide, the film has grossed $498 million and the domestic total stands at $233.2 million. The film will be a $300 million earner in the US, and Marvel will have another hit, but I suspect they’re a little concerned about the mixed reactions for Phase 4 so far.

In the second place, we have Minions: The Rise of Gru, grossing $26 million. That’s a 44% drop from last weekend, and it’s relatively close to what I predicted the movie would take this weekend. Despite the arrival of Paws of Fury: The Legend of Hank, minions, was still the first choice for children and families. It doesn’t look like any other animated item has really impacted their business. To date, Minions: The Rise of Gru has grossed $262.6 million domestically and $532 million worldwide.

Debuting a notch higher than my predictions is in third place Where the crayfish sing, which grossed $17 million. I predicted $16 million for the weekend, but both numbers show that the film, based on a huge bestselling novel, performed well as counter-programming for female audiences. Reviews weren’t exactly on the movie (36% on Rotten Tomatoes at the time of writing), but the target audience seems to love it. The audience rating is 96%, while the film also earned an “A-” CinemaScore. Budgeted at $24 million, I’m not sure how the legs will be in the coming weeks, but I suspected this will be a mediocre hit for the studio and a solid investment in the end.

Top Gun: Maverick takes fourth place grossing $12 million, down just 23% in its eighth weekend of release. The film is an absolute behemoth and has defied all odds for a quintessential summer blockbuster. There have been no sharp drops and it has stayed in the top five box office charts since it opened over Memorial Day weekend. The film is now Paramount’s highest-grossing film at the domestic box office, with an initial run of $600.7 million from Titanic at $617.9 million, and it is also their biggest worldwide hit, with a current worldwide gross of $6 million. 1.23 billion.

Rounding out the top five is Elvis, with a gross of $7.6 million. This continues to be a shining light of box office success for the older demographic as they continue to roll out for the film. There are also statistics indicating that, in its final weekends, the film is also starting to get younger. All this has changed Elvis to a very important hit. It will be considered the film that brought older moviegoers back to the cinema. Elvis has now grossed $106.2 million at the domestic box office and $185.6 million on an $85 million budget.

What are YOUR thoughts on this weekend’s box office results?