Three Melbourne friends who launched a product in lockdown have just struck a huge retail deal after making $4 million in a year.
We all know mascara, the beauty product we use to make our lashes appear thicker and longer.
But in recent years, an alternative option has become hugely popular, with many women now trying to grow their lashes with serums.
The results are very attractive, naturally longer and fuller lashes, without the need for thick coats of black mascara.
Eyelash serums claim to work by stimulating hair growth and repairing existing hair with ingredients such as keratin, a protein found naturally in hair and responsible for hair’s strength and structure. Many eyelash serums also contain peptides, which are believed to stimulate hair growth at the follicle.
Despite the fact that most require regular application for about three months to see the benefits, eyelash serums are now so popular that an Aussie brand just struck a deal to be stocked in Costco stores across the country.
Lash Therapy Australia was created by Melbourne friends Lauren Rugolo, 27, Emma Spiliopoulos, 27, Jessica Arthur, 26, and launched in September 2020.
The trio created their product after having “bare, brittle natural lashes” when their extensions fell off during the pandemic when beauty salons closed.
When formulating the product, they focused on using natural ingredients that would not cause irritation or harm the user’s health.
“Throughout our lives, we have faced the common struggle of ineffective, overpriced, aggressive, chemically enhanced beauty products,” Lauren told news.com.au’s The beauty diary.
“That’s why we wanted to create a range of products that would deliver results without any risk of irritation or harm to our health.”
While the trio said things were slow at first, the brand quickly gained momentum and now Lash Therapy Australia offers a variety of eyelash and eyebrow products.
As a result of its success, Costco recently began stocking a $69.95 “eyelash bundle,” which includes the brand’s best-selling serum alongside the brand’s mascara.
“We’ve received insane retail demand from our customers who want to get their hands on our products as soon as possible,” said Emma.
“Costco approached us via email in September 2021 after seeing our brand all over social media.
“It’s been a long process, but we’re so excited to finally see it in stores.”
The three best friends, who met when they were just 18, have just celebrated their biggest month yet, earning $630,000 in May and closing the financial year with more than $4 million in sales.
“May was our biggest month yet, we attribute our rapid growth to our growing customer base around the world,” said Jessica.
“Our sales cannot be attributed to one product as our brand has been adapted as a whole ‘lash & brow routine’ with the majority of customers buying the full collection.
“Every month we receive more and more customized results and reviews from our customers. We share these results on our social media, where together we reach more than 300,000 people.”
On Instagram, a customer – who is not a paid ambassador for the brand – shared her “frantic” before and after photos after using the serum for eight weeks.
Another described the difference to her lashes as “life-changing”.
Read related topics:MelbourneThe Beauty Diary