Non-game apps now dominate the Apple App Store for the first time

San Francisco: With global downloads for games and non-game apps reaching 35 billion in the second quarter of this year, app spending in the US has overtaken games in the Apple App Store for the first time.

According to Sensor Tower, spending on non-games has grown more than twice as fast as for games on the App Store in the US, with a compound annual growth rate of 40 percent since June 2014.

Total revenue generated by non-game apps was higher for the quarter, reaching nearly $3.4 billion in the US App Store, compared to $3.3 billion spent on mobile games.

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“Mobile app adoption has normalized after a quixotic two years, with global downloads of games and non-game apps declining 2.5 percent year-over-year to $35 billion in the second quarter of 2022,” the report said. .

US iOS users spent more on non-game apps than on games for the first time last quarter.

More than half of App Store spending in the US now comes from non-game apps.

This revenue increase is partly due to subscriptions, which have increasingly taken over non-game apps over the years.

In 2Q22, 400 apps generated at least $1 million in consumer spending, up 900 percent from 50 apps in Q2 2016, the report said.

Subscriptions are the main driver of revenue growth, as non-game apps grew nearly twice as fast since June 2014, compared to less than 20 percent for games, the report said.