TL;DR: If you’ve been looking forward to seeing Nothing’s Phone (1) land in the US this summer, prepare to be disappointed. The company has confirmed that its first handheld will not receive a widespread release in the United States or Canada when it launches on July 12. Only a limited number of private community investors in these locations will be able to get their hands on the device through a closed beta program.
Nothing confirmed his plans to launch the phone (1) in March, with CEO Carl Pei promising it would bring about a change in the “sleepy” smartphone market and be “the most attractive alternative to Apple.”
But it looks like those in the US and Canada won’t find out if the phone (1) lives up to Pei’s bold claims when it arrives on July 12. In a statement to PCMag, the company said: “While we are happy to bring phone (1) to the entire community around the world, we are targeting home markets, including the UK and Europe, where we have strong partnerships with leading local providers. There There’s a lot involved in launching a smartphone, as you know, from making sure the handset is supported by the country’s mobile technologies, to partnering with carriers and local regulations, and being a young brand, we need to we’re strategic about it.”
Sounds like nothing is skipping the US regarding phone (1) availability and network compatibility. Disappointing, but understandable. It’s hard for young brands to get carrier adoption here, and without those deals it’s not worth negotiating retail channels at all…
– Eve (@evleaks) June 21, 2022
The news does not come as a total surprise. It’s hard for newcomers to break through in a US carrier market dominated by handsets from Apple and Samsung, and increasing demands have made it even harder for startups like Nothing in recent years.
Nothing said it has plans to launch a US-backed smartphone in the future, but when that could be is unclear. And while it will be possible to try an upcoming phone (1) in the United States before then, the company said to expect “unpredictable” coverage on T-Mobile, no voice-over 4G on AT&T, and no service at all on Verizon .
If you’d like to see the Nothing Phone (1) unveiled, sign up in advance to watch the live-streamed event.