Pounce on Cannes Lions; Paramount+ London – Deadline

It’s Friday and that can only mean one thing, folks: another edition of International Insider. Jesse Whittock here to take you for another week in film and TV.

Encountering the lions of Cannes

Cannes-Lions protest

Caroline Frost

Climate chaos: Our intrepid weekend editor Caroline Frost braved the travel chaos in Europe to make her way to the mega ad confab Cannes Lions in France this week. While there to hear from the likes of Ryan Reynolds, Ted Sarandos and Regina Hall, the week was dominated by a series of stunts from climate manager Greenpeace. After advertising executive Gustav Martner stormed onto the stage to protest against fossil fuel ads, a group of protesters stormed WPP’s beach before Caroline herself became entangled in an incident when a pair of campaigners climbed the roof of the Palais des Festivales and prevented deputies from entering the building. to enter. The police eventually found them, and our reporter was happily allowed on, just time to see Netflix’s co-CEO Ted Sarandos speak. In beautifully French fashion, a local police officer simply shrugged when asked what had happened, nodded to the roof and casually said, “Greenpeace.”

Sarandos speaks: Once at the Palais, Caroline could hear Sarandos confirm that Netflix had discussed ad sales deals with several potential partners, as the streamer gears up to go back to everything it previously believed in and launch an ad-funded low-cost tier. year. Google, Roku and NBCUniversal would all be in the running, although the latter’s CEO, Jeff Shell, was less present on his Cannes Lions panel, only playfully saying, “I’m not surprised that some of our SVOD partners in the advertisement comes business — that’s where the money is.” Elsewhere in Sarandos’ speech, he redoubled Netflix’s defense of controversial comedians like Dave Chappelle and Ricky Gervais, saying, “Diversity of thought, expression, is super important to defend. It’s good for culture, it’s good for society — not just for the US, but everywhere.” It will certainly continue.

“to get” Deadpool made was hell”: Ryan Reynolds, as usual, was candid in his Cannes Lions talk, revealing how he spent 10 years trying to gain support for a Deadpool movie. “It was hell,” he told the delegates. “We shot some test footage, some absolute bastard leaked it on the internet, and that’s what made the movie.” However, the star was not in town to shoot Hollywood. Instead, he appeared in his capacity as Chief Creative Officer of advertising technology company MNTN, revealing how he had used unorthodox methods to promote Deadpool — taking to the streets in his superhero outfit to sell the 20th Century Fox movie. The film’s financial success (how much the bodysuit stunts helped we’ll never really know) led Reynolds to buy Aviation Gin and, in his own words, “Unintentionally, we became a marketing company.” Aviation Gin was later sold for $600 million – aren’t some people lucky enough?

Paramount+ stars loose in London

A-listers dedicate seats at BAFTA

Zoe McConnell/101 Studios

On the display case: The stars came out on a warm Monday night in London as Paramount+ celebrated its local launch. Kevin Costner, Michelle Pfiffer, Viola Davis, Gillian Anderson, Michael Shannon and Jessica Chastain were just a few of the names that appeared on the glitzy showcase, which yours truly and fellow International TV Co-Editor Max Goldbart attended (sadly to much less fanfare). Stallone, who will star in Taylor Sheridan’s mob series Tulsa Kingwas the talk of the night, and decided to ditch the teleprompter and instead go on a 10-minute rollercoaster that captivated audiences of journalists, executives, producers, agents and stars.

Take a seat: The next day, our very own Baz Bamigboye revealed that Stallone, Costner, Tim McGraw, Faith Hill, Chastain and Shannon had special seats at the Princess Anne Theater at BAFTA in Piccadilly, as part of the organization’s Take a Seat fundraiser. They’ll all have their names on the seats, and Costner’s name eventually boasted on a plaque in the theater. “I’m not sure what it means, but I’m glad I got a seat,” he joked. Baz later attended a Paramount+ dinner and got away with the reveal Yellowstone creator Sheridan will direct the pilot of 1883: Bass Reeves, starring David Oyelowo as the legendary Wild West attorney. Read more.

Studios Circle CineEurope

Top Gun: Maverick

Cruising along: Fresh off his successful sojourn at the Cannes Film Festival in May, Tom Cruise was back in Europe this week at CineEurope in Barcelona. The star is on Cloud Nine thanks to the mega success of Top Gun: Maverick and appeared live on stage at the Paramount slate presentation to a lavish standing ovation. Nancy Tartaglione, our attendee, wrote that the audience “tapped with applause”. Audiences will have been more than happy to hear Cruise say that he will “keep delivering these movies for you… You know I’m here for you and I know you’re here for me.” The first of those to come from Paramount will be next year’s tent pole Mission: Impossible – Dead Reckoning. Smiles everywhere. Read more here.

Slate talk: The last Mission Impossible wasn’t the only topic of conversation on Paramount’s slate, with international distribution president Mark Viane also highlighting Damien Chazelle’s BabylonDungeons & Dragons: Honor Among ThievesTransformers: Rise of the Beasts and the next Teenage Mutant Ninja Turtles† Disney provided 12 minutes of tasty footage of Thor: Love and Thunder and exclusive scenes from Avatar: The way of the waterwhile Warner Bros. fans of Jason Statham delighted with a behind-the-scenes look at The Meg 2: The Trench and praised the next 18 months of DC movies. Dwayne Johnson, the star of Black Adam, appeared via video to wrap up the presentation. Elsewhere, Universal teased a first look at Jason Momoa and Brie Larson in Fast & Furious X after Sony kicked things off on Monday with new scenes from Lyle, Lyle Crocodile† As Steven O’Dell, president of Sony Pictures International Releasing, stated, “As an industry, we’re anything but done.”

No Eurovision fairy tale for it Ukraine

Eurovision

Eurovision TV

Eurovision veto: Despite an emotional plea from Ukraine’s political leaders, the warring country will not host next year’s Eurovision Song Contest, breaking the tradition of this year’s winner at the next event. The European Broadcasting Union has decided it should take place in the number two country, the UK, despite Britain’s leaders showing their support for a Ukrainian event. The well-being of the thousands of staff needed to host the match and the fans expected to attend was given as the reasoning of the EBU – a decision that is both understandable and heartbreaking. Happily, this year’s Ukrainian winners, Kalush Orchestra, will be playing the Glastonbury Music Festival in the UK this weekend. Caroline had the details.

Paul Haggis investigated

Paul Haggis

Salvatore Laporta / AP

House arrest: Details around Crash The detention of director Paul Haggis in Italy over sexual assault allegations began to surface this week. He has been under police detention near the southern Italian port city of Brindisi since Sunday after allegations by an unnamed British woman that he subjected her to non-consensual sex over several days. A judge ruled to extend Haggis’s house arrest after he ruled out a jail term because he is unlikely to try to escape. Haggis maintains “complete innocence,” according to his Italian lawyer. This one is far from finished, with the next step being a special hearing for special evidence out of court. Our new Senior International Film Correspondent Melanie Goodfellow (welcome, Melanie) had more.

The essentials

Visions of Alan Partridge

Bamigboye / Deadline

🌶️ Hot: Baz Reveals Steve Coogan’s Show Alan Partridge Live: Stratagem will stream on Amazon Prime Video in the UK and Ireland later this year.

🌶️ Another hot one: Ambika Mod And Joe Woodall To Lead Netflix Series Adaptation Of David Nicholls Novel One day† I had the scoop.

🌶️ And another: Are dark materials producer Bad Wolf has the dramatic rights to The no show by British author Beth O’Leary. Max had the news.

🌶️ Burn: podcast The Murder of Robert Wone is being turned into a TV drama series by pod producer AYR Media and Arrested Industries.

🔥 On fire: Max revealed that the BBC is now attached to the Rise Films drama over the phone hacking scandal that rocked Rupert Murdoch’s media empire. More here.

🗣️ In conversation: Shortly after we revealed that Netflix’s Chris Sussman was leaving the streamer, Max reported that the director will be producing a new season of Apple TV+s. To attempt

🏢 Open store: Peaky Blinders producer Joe Donaldson launched Magic Hour Television, with support from All3Media.

🏢 Also open: Global VFX and animation company ReDefine is launching a studio in Barcelona as part of its ongoing expansion. Nancy had this one.

🍿 Cash register: Top Gun: Maverick passed $900 million worldwide less than a month after its release.

🍿 More checkout: As for quick functions, Sonic the hedgehog 2 surpassed the $400M threshold globally.