Saudia Airline is the fastest growing airline in the Middle East

State-owned Saudi Arabian Airlines (Saudia) ranked as the fastest-growing airline in the Middle East, the company said in a statement on Saturday.

The Kingdom’s flag carrier has grown by 13.1% and received an ‘A’ rating from Brand Finance, a brand valuation consultancy that recently released its annual report ranking the top 50 airlines worldwide.

In addition to calculating brand equity, Brand Finance “also determines the relative strength of brands through a balanced scorecard of metrics that evaluate marketing investments, stakeholder equity, and business performance.”

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The recent performance reflects Saudia’s brand performance success, the company said, attributing it to “overall growth in its route network; expansion into new markets; growth in passenger numbers and improvements in onboard product, lounges and guest services.”

“The airline’s brand is symbolic of the nation’s brand. With the tourism ecosystem thriving and visitor numbers at an exceptionally high level, Saudia is well positioned to continue accelerating as the wings of the country’s Vision 2030,” said Chief Marketing Officer Khaled Tash.

As part of Vision 2030, the Kingdom wants to increase the number of tourists to 100 million by 2030 and the number of religious visitors to 30 million per year.

Saudia added that its fleet consists of nearly 150 “narrow and widebody Airbus and Boeing aircraft, flying to more than 100 destinations.”

Last month, Abdulaziz bin Abdullah al-Duailej, head of the General Authority of Civil Aviation (GACA), told Al Arabiya that GACA plans to increase airport capacity to handle 330 million passengers by 2030.

GACA also aims to increase the number of destinations offered from the Kingdom’s airports from 100 to 250 by 2030.

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