While Cyberpunk 2077 has been on the road to recovery since its December 2020 launch, the same can’t be said of CDPR’s stock price, which has now reached a grim milestone. CDPR shares are now just 25% of what it was since just before Cyberpunk 2077 launched, a long, long fall for what was previously the most valuable game publisher in Europe.
The irony, of course, is that Cyberpunk 2077 wasn’t given enough time to finalize its features and track down its vast collection of bugs and performance issues by its executives, who, after previous delays, refused to give the developers any more time, even though the game is clearly still at least put in the oven for a year.
Then began a campaign that can only be described as misleading, granting reviewers access only to the PC version of the game, the one with the fewest performance issues, while CDPR assured everyone that the game ran “surprisingly well” on the last generation. console.
That was quickly disproved at launch, as the game was nearly unplayable to the point where Sony pulled it from PlayStation Store for six months because so many people were asking for refunds (refunds Sony didn’t offer for digital games at the time, but they had to make an exception). for Cyberpunk).
Things you might have thought would contribute to the stock’s rise over time didn’t help. Cyberpunk 2077 has sold 15 million copies, a huge number by any standard, and the game has been transformed through patches and fixes into something that would have caused far fewer complaints had it launched in that state. But this is a real “the damage has already been done” situation, and given that nothing has changed in CDPR’s fortunes so far, I think it’s somewhat unlikely that a major Cyberpunk 2077 expansion in 2023 will hit the needle. move, even if in good condition, unlike the base game.
This is why CDPR stated that after the Cyberpunk expansion they moved on to a new Witcher game, one that Geralt seems to be leaving behind for a new Witcher school. Details are scarce and that game is undoubtedly many years away, which is the problem with focusing on just two major IPs. If someone misses, that can mess up your business for a very, very long time.
The value of CDPR falling so low could potentially make it a more attractive acquisition target in the current era of megacorps buying up independent publishers. Obviously there’s still a lot of talent in CDPR, but if someone could pay, say, 75% fire sales prices for the company now, compared to two years ago, that could open up some interesting scenarios. Keep that in mind.
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