Home Entertainment soft Friday box office puts weekend profits at risk

soft Friday box office puts weekend profits at risk

lightyear cash register

Earlier this week we predicted that light year would have an easy weekend profit, with an expected launch of $80 million. Unfortunately, our numbers were way off this time around (although our track record is still very good), with THR reporting Lightyear’s Friday checkout was softer than expected. In fact, the Pixar tent pole is in danger of losing the box office race to Jurassic World: Dominion in its second week. The trade reports light year earned $20.7 million on Friday compared to lordshipis $15.7 million. Still, the gap may narrow as the holiday weekend progresses (Monday is Juneteenth, which is now a federal holiday in the US).

Revised estimates put the light year debut at $52-55 million for the weekend, which may not be big enough to beat Dominion. Currently, THR determines that the dinosaur sequel will be $57 million. Even if Lightyear makes it to number one, the launch will no doubt be disappointing, especially when you consider that Sonic the hedgehog 2 launched earlier this year with $72 million. This was before moviegoers returned to theaters in droves thanks to Tom Cruise and Doctor Strange

Despite the soft launch, Lightyear has done well with critics, with a new rating of 77% (we gave it a 7/10) and an A-Cinema score (same as lordship† Could it be that audiences are more used to watching animated movies at home after all the Pixar movies that went straight to Disney+ (To blushLucaSoul† It’s a disturbing development, like a Buzz Lightyear Toy Story spin-off seemed like a thing at the box office. There’s a chance family audiences will discover the film as summer progresses, but the point is, they don’t have to. They know that sooner or later (and I bet it will be sooner), the movie will be released on Disney+. An opening like this is the danger that the public will be programmed to see a certain type of film at home.

will you see? light year in theaters?

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