Spotify now uses your listening habits to find concert tickets India News, The Indian Express

Spotify's Live Events page on an iPhone
Spotify

Spotify has completely revamped its Concerts Hub and turned it into a powerful concert finding tool called Live Events. This feed, which you can find by searching “Live Events” on Spotify, uses your listening habits to find concert tickets and information about upcoming shows.

The old Concerts Hub performed surprisingly well in 2020 and 2021, mainly due to a pivot to virtual concerts and events. But Spotify was mainly interested in user data: how do people use the Concerts Hub? What they learned was the basis for the development of Live Events, which addresses a number of issues observed by Spotify researchers.

A broken app experience was one of the bigger issues Spotify noticed. As explained by Sam Sheridan, Product Manager for Live Events Discovery, users would often see an event in Concerts Hub and immediately investigate through their browser. Live Events reduces this friction by providing concert information directly in the Spotify app.

To be clear, Spotify does not sell tickets directly to customers. It simply acts as an intermediary for TicketMaster, AXS, DICE, Eventbrite, See Tickets and others. But given how awful these services are at advertising concerts, Spotify is clearly doing something useful here.

Along with the new Live Events tab, Spotify says it will now send out alerts for artists on tour. If you play a song by an artist that comes up to your neck, you may see a pop-up advertising the concert.

Source: Spotify