ADVERTISEMENT

Vegemite asks for letter from the Queen

ADVERTISEMENT

Australian brand Vegemite has sent the Queen a letter requesting a 100th birthday letter.

The company has also launched a campaign of “memories” displayed on yellow billboards outside London landmarks – in honor of the Queen’s long weekend in Australia.

Vegemite will celebrate its centenary next year, having first hit the shelves in 1923.

Bega Foods CEO Adam McNamara says Vegemite may be the only Australian brand to be hailed by the Queen for 100 years.

ADVERTISEMENT

ADVERTISEMENT