Why Women Everywhere Love Khloe Kardashian’s Good American Attire

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Once upon a time, the fashion world didn’t have stylish clothes with a truly inclusive size range. And then Khloe Kardashian’s clothing brand Good American was born.

Proudly proclaiming their commitment to being designed for a rounder, sexier and stronger shape, Khloe launched Good American with Emma Grede to respond to what they felt was lacking in the denim community… namely clothes that worked for every body. So they launched a brand to tackle this problem, made for women of all sizes, but especially those who are in between standard and plus sizes.

Since then, Good American has prided itself on offering extreme inclusivity in their sizing and styles, featuring women of all shapes, sizes, colors and backgrounds. And they consistently donate to Step Up, an organization that empowers girls from poor communities to reach their potential. From comfortable jeans to jumpsuits, shoes, swimwear and sportswear, Good American has something for everyone… which is why they are so loved.

We’ve rounded up a few of our favorite Good American items below. If you haven’t filled your wardrobe with their essentials yet, now is the time!